BRANDING  /  EDITORIAL - Dubai, 2019

“Ethar – Honoring Generosity”, celebrates the unique culture of charitable giving in the United Arab Emirates with a physical installation that is part of the urban landscape of Dubai. A field of columns engraved with stories from Arabic scholars, scientists and thinkers, unified in a monumental landscape embodying generosity and knowledge.

Worked closely with ︎OMA and the Founder of YBK Group, Yasser Bin Khediya to develop this brand and publication.